That’s a problem, because the most common question I’m asked about logos is – ‘How do I make the background of my logo transparent?’. With a JPEG, there’s no easy answer.
I asked Foxed graphic design guru Fiona Hudson to explain the difference between image file types, and what to ask for when you’re getting a logo designed, and of course, how to get a transparent background on your logo.
This is the best file format for everyday office use. It works best for in-house (non-professional) printing. It will always have a white background.
This format can be compressed down without losing resolution, so this is your best option for web use.
It can be supplied with or without a transparent background, so make sure your designer provides a transparent option.
This one is great for social media DIYers, as you don’t need a specialist program to open and view the file.
EPS or AI
These formats are for designers, or people with access to specialist graphic design programs (e.g. Adobe Illustrator or Photoshop). Without these programs, you can’t view the file.
This format can be printed at any size without losing resolution and is the best format for commercial printing.
So for that transparent background you want, your best option is to ask the person who made your logo for a PNG with transparent background.
If you’re no longer in contact with that person, you’ll need to engage a new graphic designer to make your logo into a editable (EPS or AI) file format and to supply you with a new set of files.